According to deskbird, 72% of companies have noticed a significant uptick in revenue after implementing a back-to-work policy. We have seen this pattern in many areas of commercial property and recommend that you start marketing your commercial property in the Maple Valley market as soon as possible.
However, how do you stand out when property marketing and advertising spaces are oversaturated?
Read on to learn creative real estate marketing techniques to help you draw the eye of businesses that need exactly what you offer.
Interactive Popup Shops in Vacant Spaces
Instead of aiming only for long-term businesses, consider contacting pop-up shop hosts who can transform empty commercial spaces into more vibrant locations. They will both offer you short-term income as well as present a long-term opportunity to attract potential other tenants and consumers.
You can then use social media to announce specific pop-up events, creating local buzz and showing your venue as a popular area.
"Try Before You Lease" Short-Term Occupancy Options
Another short-term option is to offer a flexible lease at a lower price to help get tenants in the door and to help them invest in your property. After they have rented from you, they are less likely to invest in a new location, and their presence can be a property advertising tool to bring in others.
Art & Light Installations for Attention
Bright and artistic installations within and outside your property can capture the public's attention and increase traffic around your building. Several different property management strategies exist for this, including:
- Christmas light shows
- Hiring local artists
- Rooftop gardens
- Digital displays with local community imagery
These can reflect the commercial space's character and the local culture. Your building will feel more like an inherent part of the area and a place others will respect when visiting, potentially boosting real estate client engagement.
Sponsoring Local Events & Meetups
Leverage local events to showcase your commercial property as the perfect gathering venue. Offer the space for free, ensuring the event contributes positively to the local culture and aligns with your values or those of potential property leasers. You can also use event videos to push your location further, leveraging SemRush's research, which shows that almost half of successful real estate promotion is in video form.
Interactive Maps of Local Business Synergies
Leverage digital marketing for real estate by creating detailed maps of the area around your site and putting them on your website. These could highlight your property and its connections with nearby businesses and other valuable resources.
Show things like:
- Traffic flow
- Business density
- Local lunch or coffee amenities
- Childcare facilities
Demonstrating how you can improve a potential tenant's working life will likely draw them in much faster.
Make Your Property Marketing and Advertising Stand Out
The commercial market in Maple Valley is popular enough that you will need to use strategies like the above in your property marketing and advertising to make a real splash. They can ensure your location doesn't blend into the landscape and can offer real benefits to renters.
If you want more help, PMI Puget Sound are experts in property marketing and elevating a property's appeal. Contact us for a free rental analysis to learn how we can help transform your property management into a more lucrative experience today.
