Is your stunning Maple Valley rental property sitting vacant? It's not the only one. The rental vacancy rate in the US is now over 6%.
The longer it sits vacant, collecting dust, the more money you'll lose! Instead, increase your occupancy rate with an effective property marketing strategy.
Not sure where to start? Read on for the landlord advice you need to enhance your real estate marketing plan today!
Update the Listing
If your rental property's online listing lacks information, it won't generate applications. There are now over 20 million rental properties in the US. Look at Maple Valley listings similar to yours to recognize where you need to make improvements.
For effective rental marketing, your listing should include:
- An attention-grabbing headline
- A detailed descriptions
- Multiple photos of the property
- A video or virtual tour
- A compelling call-to-action
Make improvements to the property. Complete repairs, make upgrades, and increase curb appeal.
People won't explore the listing if it doesn't include multiple high-quality photos. Hire a professional real estate marketing photographer. Leverage their experience and expertise to ensure your property stands out among other online listings.
Look for a photographer who can create a video walkthrough tour. Potential renters can explore the property from their own couches. They'll determine if they want to schedule a tour in person based on the online listing's information.
This process will help you narrow down renters. You can focus on finding tenants who have a serious interest in the property.
Create Helpful Content
Instead of finding tenants, ensure they find you online. Gather keyword research to determine what search terms people use when looking for Maple Valley properties. Use these keywords to create helpful, informative blog content.
Use search engine optimization (SEO) to ensure your content appears at the top of search engine pages. Add photos of the property within the content and add a link to the listing. Use a call to action to encourage people to apply.
Design Rental Marketing Ads
Create digital ads using Facebook and Google Ads. When someone clicks on the ad, they'll find your listing. Digital ads will help you generate brand awareness and traffic.
Create a Referral Program
Your current tenants can help you find future tenants. Ask them to refer friends and family members your way. To incentivize them, offer a discount off next month's rent or a gift card to a restaurant.
Ask tenants to share their reviews online. Positive reviews will encourage future tenants to trust you as their landlord.
Request Landlord Marketing Services
If you need additional landlord advice, hire a property management company. Their real estate marketing services will save you time and money. Leverage their rental marketing experience to create more effective campaigns.
Fill Vacancies With Property Marketing
Don't let your beautiful Maple Valley property sit vacant. Instead, use these property marketing strategies to simplify finding tenants. With these landlord marketing tips, you can boost your occupancy rate faster than ever before!
PMI Puget Sound uses state-of-the-art technology to help clients maximize their earning potential. Our landlord advice and award-winning strategies can make finding tenants easier.
Improve your occupancy rate and ROI. Contact us today for rental marketing services!
